Viral Marketing SEMMYs
Honoring Great Viral Marketing Content
Viral Marketing – 2010 Winner
No Comments »
Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Viral Marketing category is … drum-roll, please …
5 Must Do’s After A Successful Viral Marketing Campaign
Chris Bennett, 97th Floor | 7/15/09
Congratulations to our winner! Here’s a choice bit from the winning post:
We will talk about referring domain data below but first you will want to pay attention to some things like what time of day the piece “went viral” or what day it did? How long did it take to reach critical mass on the social sites? How many Diggs, Thumbs Up/Reviews, Tweets/RT’s? Every piece is going to be different but it can help you plan and execute later if you know all of this. I know some people that only launch on Tuesdays or only start the process at a certain time of day. I like to plan things for Tues-Thurs and so they are aimed to reach critical mass for mid day. You need to find what works for you.
Runners-Up
The top two runners-up in public voting were:
- Here’s Hard Data for Headlines that Spread on Twitter
Dan Zarrella, Copyblogger | 11/30/09 - 5 Steps to Going Viral on Twitter
Dan Zarrella, Copyblogger | 1/27/09
The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.
How the Voting Ended
Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!
Posts Judged by

Viral Marketing – 2010 Finalists
No Comments »The judges listed below have made their choices, and the finalists in the Viral Marketing category for the 2010 SEMMY Awards are:
The Finalists
- 5 Steps to Going Viral on Twitter
Dan Zarrella, Copyblogger | 1/27/09 - How to make your application viral
Daniel Tenner | 5/11/09 - 5 Must Do’s After A Successful Viral Marketing Campaign
Chris Bennett, 97th Floor | 7/15/09 - Here’s Hard Data for Headlines that Spread on Twitter
Dan Zarrella, Copyblogger | 11/30/09
Congratulations to each finalist! Please grab a finalist badge and let your readers know that public voting on the finalists has begun. (Feel free to encourage them to vote for you; winners historically have actively promoted the SEMMYS to their readers.)
Here’s How to Vote
Now it’s your turn to choose a winner! Please read each article above and decide which one you feel is the best. When you click below, you’ll be able to vote in this category only. To vote in other categories, please visit the pages listing those finalists. Voting is open now, and will close at end-of-day on January 29, 2010.
VOTE NOW IN THIS CATEGORY
(link will open in a new window)
Posts Judged by Lisa Barone and Jeff Quipp

Viral Marketing – All 2010 Nominees
No Comments »Congratulations to the following nominees in the Viral Marketing category for the 2010 SEMMY Awards! Our judge(s) will narrow this group down to 3-4 finalists. Please grab a nominee badge and let your readers know that public voting on the finalists is just around the corner.
- 5 Steps to Going Viral on Twitter
Dan Zarrella, Copyblogger | 1/27/09 - Definitive Guide to Word of Mouth Marketing
Samir Balwani, Left the Box | 2/16/09 - 10 Secrets For Creating Viral Content
Adam Singer, Future Buzz | 1/26/09 - How to make your application viral
Daniel Tenner | 5/11/09 - 5 Must Do’s After A Successful Viral Marketing Campaign
Chris Bennett, 97th Floor | 7/15/09 - 18 Essential Tools for Every Word-of-Mouth Marketer
Clay McDaniel, Mashable | 10/13/09 - Here’s Hard Data for Headlines that Spread on Twitter
Dan Zarrella, Copyblogger | 11/30/09
Posts Judged by Lisa Barone and Jeff Quipp

Viral Marketing – 2009 Winner
No Comments »
Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2009 SEMMY Award in the Viral Marketing category is … drum-roll, please …
Proof that Savvy Social Media Users are the Most Contagious Viral Seeds
Dan Zarrella, NowSourcing | 8/26/08
Congratulations to our winner! Here’s a choice bit from the winning post:
We know that people who read Digg, Reddit, Propeller and the like tend to have higher viral reach and sharing frequency than those who do not, so make sure your content appears on these sites. The same applies to those who read blogs, and use Twitter. When it comes time to seed your content, be sure to put it in the path of these extra-contagious users.
Runners-Up
The top two runners-up in public voting were:
- Interviewing Andy Sernovitz: “Would Anyone Tell A Friend About This?”
Alan Rimm-Kaufman, RKG | 2/20/08 - The Fourth Commandment of Viral Marketing – Thou Shalt Tie in Your Message
Jennifer Laycock, Search Engine Guide | 8/29/08
The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.
How the Voting Ended
Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!
Posts Judged by Christine Churchill and Rand Fishkin

Viral Marketing – 2009 Finalists
No Comments »The judges have made their choices, and the finalists in the Viral Marketing category for the 2009 SEMMY Awards are:
The Finalists
- Interviewing Andy Sernovitz: “Would Anyone Tell A Friend About This?”
Alan Rimm-Kaufman, RKG | 2/20/08 - Proof that Savvy Social Media Users are the Most Contagious Viral Seeds
Dan Zarrella, NowSourcing | 8/26/08 - The Fourth Commandment of Viral Marketing – Thou Shalt Tie in Your Message
Jennifer Laycock, Search Engine Guide | 8/29/08 - What is viral marketing?
Seth Godin | 12/22/08
Congratulations to each finalist! Please grab a finalist badge and let your readers know that public voting on the finalists has begun. (Feel free to encourage them to vote for you.)
Here’s How to Vote
Now it’s your turn to choose a winner! Please read each article above and decide which one you feel is the best. When you click below, you’ll be able to vote in this category only. To vote in other categories, please visit the pages listing those finalists. Voting is open now, and will close at end-of-day on February 2, 2008.
VOTE NOW IN THIS CATEGORY
(link will open in a new window)
Posts Judged by Christine Churchill and Rand Fishkin

Viral Marketing – All 2009 Nominees
No Comments »Congratulations to the following nominees in the Viral Marketing category for the 2009 SEMMY Awards! Our judge(s) will narrow this group down to 3-4 finalists. Please grab a nominee badge and let your readers know that public voting on the finalists is just around the corner.
- Interviewing Andy Sernovitz: “Would Anyone Tell A Friend About This?”
Alan Rimm-Kaufman, RKG | 2/20/08 - How to Make and Spread Rumors
Dan Zarrella | 4/17/08 - The Top 10 Viral Marketing Campaigns of All Time
Patrick Altoft, Blogstorm | 6/12/08 - Hard (but Important) Lessons About Viral Marketing
Jennifer Laycock, Search Engine Guide | 7/15/08 - One-shot Videos Miss Target While Campaigns Hit Bull’s-Eye
Jeff Sexton, Future Now | 8/6/08 - Proof that Savvy Social Media Users are the Most Contagious Viral Seeds
Dan Zarrella, NowSourcing | 8/26/08 - The Fourth Commandment of Viral Marketing – Thou Shalt Tie in Your Message
Jennifer Laycock, Search Engine Guide | 8/29/08 - Viral Link Building: Size Doesn’t Always Matter
Justilien Gaspard, Search Engine Watch | 9/4/08 - Turning the Gears in the Viral Machine
Jennifer Laycock, Search Engine Guide | 9/10/08 - How Unexpected and Shocking Imagery is Used In Viral Advertising
Michael Gray, Viral Conversations | 11/25/08 - What is viral marketing?
Seth Godin | 12/22/08
Posts Judged by Christine Churchill and Rand Fishkin

Viral Marketing – 2008 Winner
No Comments »
Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2008 SEMMY Award in the Viral Marketing category is … drum-roll, please …
Top 6 Ideas for Incredible Viral Content
Tamar Weinberg, Techipedia | 10/29/07
Congratulations to our winner! Here’s a choice bit from the winning post:
Viral content is what people bookmark. Viral content is what people talk about. Viral content can spark memes. Viral content is the foundation for linkbait. Indeed, viral content is a wonderful concept and especially important when you’re looking for traffic or attention. But if you’ve never traversed along the road to viral content, where can you get started? What is makes good viral content?
Runners-Up
The top two runners-up in public voting were:
- Viral Marketing is NOT the Same as Word of Mouth
Jennifer Laycock, Search Engine Guide | 10/19/07 - Publicize Your Publicity to Create Successful Viral Marketing Campaigns
Aaron Wall, SEO Book | 11/28/07
The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.
How the Voting Ended
Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!
Posts Judged by Loren Baker and Lee Odden

Viral Marketing – 2008 Finalists
No Comments »The judges have made their choices, and the finalists in the Viral Marketing category for the 2008 SEMMY Awards are:
The Finalists
- Viral Marketing is NOT the Same as Word of Mouth
Jennifer Laycock, Search Engine Guide | 10/19/07 - Top 6 Ideas for Incredible Viral Content
Tamar Weinberg, Techipedia | 10/29/07 - Publicize Your Publicity to Create Successful Viral Marketing Campaigns
Aaron Wall, SEO Book | 11/28/07
Congratulations to each finalist! Please grab a finalist badge and let your readers know that public voting on the finalists has begun.
Here’s How to Vote
Now it’s your turn to choose a winner! Please read each article above and decide which one you feel is the best. When you click below, you’ll be able to vote in this category only. To vote in other categories, please visit the pages listing those finalists. Voting is open now, and will close at end-of-day on January 30, 2008.
VOTE NOW IN THIS CATEGORY (link will open in a new window)
Posts Judged by Loren Baker and Lee Odden

Viral Marketing – All 2008 Nominees
No Comments »The following are the nominees in the Viral Marketing category for the 2008 SEMMY Awards. Our judge(s) will narrow this group down to 3 finalists. Congratulations to all nominees! Please grab a nominee badge and let your readers know that public voting on the finalists is just around the corner.
- How to AMAZE Your Clients with a KILLER Viral Campaign
Sverre Sjothun, SEO Bomb | 1/22/07 - Is Viral for Everyone?
Jennifer Laycock, Search Engine Guide | 3/19/07 - 5 Reasons To Put Viral Content On Mini-Sites
Cameron Olthuis, Search Engine Land | 5/1/07 - Viral Marketing is NOT the Same as Word of Mouth
Jennifer Laycock, Search Engine Guide | 10/19/07 - Top 6 Ideas for Incredible Viral Content
Tamar Weinberg, Techipedia | 10/29/07 - Publicize Your Publicity to Create Successful Viral Marketing Campaigns
Aaron Wall, SEO Book | 11/28/07 - Optimizing Viral Marketing
Jonathan Mendez, Optimize & Prophesize | 12/6/07
Posts Judged by Loren Baker and Lee Odden

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Did you win or finish runner-up for a SEMMY? Congratulations! Why not show off a little by placing one our badges on your blog? Click here to download the code–available in five color / size combinations.
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