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PPC SEMMYs

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PPC – 2010 Winner

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2010 SEMMY WinnerLet’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the PPC category is … drum-roll, please …

Discovering Keywords On the Cheap
Tom Demers, PPC Hero | 2/3/09

Congratulations to our winner! Here’s a choice bit from the winning post:

And, I don’t think there’s any debate that keyword data is becoming a proprietary commodity for businesses who advertise online. As such, I think it makes a lot of sense to invest in building out a keyword list complete with actual data about how many times people will actually visit your site if you bid X, and about how many times people will convert (and at what price!) if you advertise against a given keyword.

Runners-Up

The top two runners-up in public voting were:

  1. The Long Tail of Paid Search Account Effort
    Andrew Goodman, Search Engine Land | 6/29/09
  2. 9 Effective Tips for a Better Landing Page
    Saad Kamal, Search Engine Journal | 2/2/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

ppc

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

Posts Judged by


PPC – 2010 Finalists

No Comments »

The judges listed below have made their choices, and the finalists in the PPC category for the 2010 SEMMY Awards are:

The Finalists

Congratulations to each finalist! Please grab a finalist badge and let your readers know that public voting on the finalists has begun. (Feel free to encourage them to vote for you; winners historically have actively promoted the SEMMYS to their readers.)

Here’s How to Vote

Now it’s your turn to choose a winner! Please read each article above and decide which one you feel is the best. When you click below, you’ll be able to vote in this category only. To vote in other categories, please visit the pages listing those finalists. Voting is open now, and will close at end-of-day on January 29, 2010.

VOTE NOW IN THIS CATEGORY

(link will open in a new window)

Posts Judged by Adam Audette and Christine Churchill


PPC – All 2010 Nominees

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Congratulations to the following nominees in the PPC category for the 2010 SEMMY Awards! Our judge(s) will narrow this group down to 3-4 finalists. Please grab a nominee badge and let your readers know that public voting on the finalists is just around the corner.

Posts Judged by Adam Audette and Christine Churchill


PPC – 2009 Winner

1 Comment »

2009 SEMMY WinnerLet’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2009 SEMMY Award in the PPC category is … drum-roll, please …

PPC Copywriting: The Evolution of a PPC Split Test
Linda Bustos, Get Elastic | 5/21/08

Congratulations to our winner! Here’s a choice bit from the winning post:

Many tests have found including numbers – whether a price, percentage or otherwise makes your ad stand out and improves click through. If you offer low prices, it may make your ad more attractive than others. If you want to deter bargain shoppers, a higher price can save you money on clicks and improve your conversion rate.

Runners-Up

The top two runners-up in public voting were:

  1. AdWords 911: The 4 Step Emergency Fix for Dying AdWords Accounts
    Brian Carter, Fuel Interactive | 6/7/08
  2. Split Testing Adwords: You’re Doing It Wrong
    Dan Thies, SEO Fast Start | 5/6/08

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

Posts Judged by Adam Audette, Jennifer Laycock, and David Wallace


PPC – 2009 Finalists

No Comments »

The judges have made their choices, and the finalists in the PPC category for the 2009 SEMMY Awards are:

The Finalists

Congratulations to each finalist! Please grab a finalist badge and let your readers know that public voting on the finalists has begun. (Feel free to encourage them to vote for you.)

Here’s How to Vote

Now it’s your turn to choose a winner! Please read each article above and decide which one you feel is the best. When you click below, you’ll be able to vote in this category only. To vote in other categories, please visit the pages listing those finalists. Voting is open now, and will close at end-of-day on February 2, 2008.

VOTE NOW IN THIS CATEGORY

(link will open in a new window)

Posts Judged by Adam Audette, Jennifer Laycock, and David Wallace


PPC – All 2009 Nominees

4 Comments »

Congratulations to the following nominees in the PPC category for the 2009 SEMMY Awards! Our judge(s) will narrow this group down to 5-6 finalists. Please grab a nominee badge and let your readers know that public voting on the finalists is just around the corner.

Posts Judged by Adam Audette, Jennifer Laycock, and David Wallace


PPC – 2008 Winner

No Comments »

2008 SEMMY WinnerLet’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2008 SEMMY Award in the PPC category is … drum-roll, please …

Optimizing Paid Search & Landing Pages for TV, Radio and Print Advertising
Greg Meyers, SEM Geek | 12/13/07

Congratulations to our winner! Here’s a choice bit from the winning post:

Whenever your company decides to move into TV, Radio and Print advertising, don’t forget to colleborate all of your creative and messaging efforts to the web and particularly the search engines. The purpose of this entire post is to reinforce the idea that all marketers need to accommodate all efforts to all media channels. Collaborating offline and online behaviors is still evolving and the better you can “marry the two” together, the better chance you have to maximize your results.

Runners-Up

The top two runners-up in public voting were:

  1. How to Lower Your AdWords Minimum Bid
    Brad Geddes, eWhisper | 4/16/07
  2. (TIE) Five Common Paid Search Mistakes That Can Sink Your Campaign
    Jennifer Laycock, Search Engine Guide | 11/6/07
  3. (TIE) Starting from Scratch: A Paid Search Primer
    Ryan Gibson, rkgblog | 11/20/07

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

ppc.gif

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

Posts Judged by Christine Churchill and Aaron Wall


PPC – 2008 Finalists

2 Comments »

The judges have made their choices, and the finalists in the PPC category for the 2008 SEMMY Awards are:

The Finalists

Congratulations to each finalist! Please grab a finalist badge and let your readers know that public voting on the finalists has begun.

Here’s How to Vote

Now it’s your turn to choose a winner! Please read each article above and decide which one you feel is the best. When you click below, you’ll be able to vote in this category only. To vote in other categories, please visit the pages listing those finalists. Voting is open now, and will close at end-of-day on January 30, 2008.

VOTE NOW IN THIS CATEGORY (link will open in a new window)

Posts Judged by Christine Churchill and Aaron Wall


PPC – All 2008 Nominees

6 Comments »

The following are the nominees in the PPC category for the 2008 SEMMY Awards. Our judge(s) will narrow this group down to 5-6 finalists. Congratulations to all nominees! Please grab a nominee badge and let your readers know that public voting on the finalists is just around the corner.

Posts Judged by Christine Churchill and Aaron Wall