Industry SEMMYs
Honoring Great Industry Content
Industry – 2010 Winner
1 Comment »
Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Industry category is … drum-roll, please …
10 Questions to Evaluate a Social Media ‘Expert’
Ian Lurie, Conversation Marketing | 7/21/09
Congratulations to our winner! Here’s a choice bit from the winning post:
4: What’s a social media campaign?
“Voting something to the front page of Digg using my proxy server and 35 computers”. Flee the scene, and get to a minimum safe distance as soon as possible. The Digg brigade may be on its way. Whatever you do, don’t hire them. While this is a valid tactic (I guess), it’s not a campaign. Nor does it generate long term results in most cases.
Runners-Up
The top two runners-up in public voting were:
- 5 Tips on Hiring and Getting the Most Value from SEO Consultants
Lee Odden, Online Marketing Blog | 7/6/09 - Why 99%+ of Flat Rate SEO Services Are a Scam
Aaron Wall, SEO Book | 8/4/09
The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.
How the Voting Ended
Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!
Posts Judged by

Industry – 2010 Finalists
1 Comment »The judges listed below have made their choices, and the finalists in the Industry category for the 2010 SEMMY Awards are:
The Finalists
- What does the In House SEO Organization look like?
Laura Lippay | 3/17/09 - 5 Tips on Hiring and Getting the Most Value from SEO Consultants
Lee Odden, Online Marketing Blog | 7/6/09 - 10 Questions to Evaluate a Social Media ‘Expert’
Ian Lurie, Conversation Marketing | 7/21/09 - Why 99%+ of Flat Rate SEO Services Are a Scam
Aaron Wall, SEO Book | 8/4/09 - 10 Years Ago: The First Search Marketing Conference, A Retrospective
Danny Sullivan, Search Engine Land | 11/18/09
Congratulations to each finalist! Please grab a finalist badge and let your readers know that public voting on the finalists has begun. (Feel free to encourage them to vote for you; winners historically have actively promoted the SEMMYS to their readers.)
Here’s How to Vote
Now it’s your turn to choose a winner! Please read each article above and decide which one you feel is the best. When you click below, you’ll be able to vote in this category only. To vote in other categories, please visit the pages listing those finalists. Voting is open now, and will close at end-of-day on January 29, 2010.
VOTE NOW IN THIS CATEGORY
(link will open in a new window)
Posts Judged by Christine Churchill, Eric Enge, and Brad Geddes

Industry – All 2010 Nominees
No Comments »Congratulations to the following nominees in the Industry category for the 2010 SEMMY Awards! Our judge(s) will narrow this group down to 5-6 finalists. Please grab a nominee badge and let your readers know that public voting on the finalists is just around the corner.
- Social Media Conference organizers; Here’s what I want to see
Mack Collier, Viral Garden | 1/18/09 - Packaging Yourself For Success: A Search Marketer’s Resume Guide
Joanna Lord, Search Engine Land | 1/27/09 - Good Search Engine Bad Search Engine
Michael Martinez, SEO Theory | 2/25/09 - When to hire In-House SEO vs. Contracted SEO
Laura Lippay | 3/2/09 - The Self-Branding Of Search Marketers
Todd Mintz, Search Engine People | 3/3/09 - What does the In House SEO Organization look like?
Laura Lippay | 3/17/09 - Setting Up an SEO Shop Overnight!
Jill Whalen, High Rankings Advisor | 5/13/09 - 7 Reasons Why You Might Not Be Making Money As An SEO
Joel Jonathan, SEOmoz | 5/29/09 - 10 Things Marketing Professionals Starting Out Should Do
Adam Singer, The Future Buzz | 6/4/09 - 5 Tips on Hiring and Getting the Most Value from SEO Consultants
Lee Odden, Online Marketing Blog | 7/6/09 - 10 Questions to Evaluate a Social Media ‘Expert’
Ian Lurie, Conversation Marketing | 7/21/09 - Why 99%+ of Flat Rate SEO Services Are a Scam
Aaron Wall, SEO Book | 8/4/09 - I’M TELLING! (or reporting your SEO competitors)
Rae Hoffman, Outspoken Media | 8/7/09 - 5 Tips For Getting Good Paid Search Clients
Mona Elesseily, Search Engine Land | 8/10/09 - Don’t Blame the Snake Oil Salesman!
Angie Haggstrom, Search Engine People | 8/13/09 - SEO goes back Underground in 2009
John Andrews | 8/26/09 - When to Run Away from an SEO Company
Chris Boggs, Search Engine Watch | 9/11/09 - So you want a career in SEO?
Jennifer Osborne, Search Engine People | 9/17/09 - Build a Great SEO Team
Richard Baxter, SEO Gadget | 10/11/09 - Qualities Of Devastatingly Effective Web Promoters
Adam Singer, The Future Buzz | 10/12/09 - 10 SEO Questions
Bill Slawski, SEO by the Sea | 10/14/09 - The Truth About SEO
Lee Odden, Online Marketing Blog | 10/19/09 - No Mr. Rubel, SEO Isn’t Becoming Extinct
Ruud Hein, Search Engine People | 11/12/09 - 10 Years Ago: The First Search Marketing Conference, A Retrospective
Danny Sullivan, Search Engine Land | 11/18/09 - Scarcity, SEO, Integrity and Lemons
Ari Ozick, SEO Contrarian | 11/26/09 - 2010: A New Age For Search Marketers
Dave Snyder and Loren Baker, Search Engine Journal | 12/22/09 - Is SEO Science or Art?
Aaron Wall, SEO Book | 12/31/09
Posts Judged by Christine Churchill, Eric Enge, and Brad Geddes

Industry – 2009 Winner
No Comments »
Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2009 SEMMY Award in the Industry category is … drum-roll, please …
Search Without SERPs: The Future of SEO?
Pete Meyers, User Effect | 9/9/08
Congratulations to our winner! Here’s a choice bit from the winning post:
As search marketers, it’s hard not to be a little worried by these recent changes – as a group, these advancements are undeniably game-changers and represent a significant learning curve. The important thing to remember, though, is that this evolution is not only good for users, it can be good for clients if we’re willing to adapt. SEO is a young field that is destined to break into niches and specialties, and how you best guide searchers to information will depend more and more on your clients and target industries.
Runners-Up
The top two runners-up in public voting were:
- The Fallacy of SEO Celebrity
Lee Odden, Online Marketing Blog | 2/18/08 - Tough Love For Microsoft Search
Danny Sullivan, Search Engine Land | 12/30/08
The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.
How the Voting Ended
Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!
Posts Judged by Adam Audette, Andy Beal, and Donna Fontenot

Industry – 2009 Finalists
1 Comment »The judges have made their choices, and the finalists in the Industry category for the 2009 SEMMY Awards are:
The Finalists
- The Fallacy of SEO Celebrity
Lee Odden, Online Marketing Blog | 2/18/08 - The Beginner’s Checklist For Search Conferences
Danny Dover, SEOmoz | 6/9/08 - Search Without SERPs: The Future of SEO?
Pete Meyers, User Effect | 9/9/08 - Top Search Engine Marketing Tools
Aaron Wall, Google Blogoscoped | 9/16/08 - Analytics Career Advice: “I am an Analytics God, I want more $$. How?”
Avinash Kaushik | 12/3/08 - Tough Love For Microsoft Search
Danny Sullivan, Search Engine Land | 12/30/08
Congratulations to each finalist! Please grab a finalist badge and let your readers know that public voting on the finalists has begun. (Feel free to encourage them to vote for you.)
Here’s How to Vote
Now it’s your turn to choose a winner! Please read each article above and decide which one you feel is the best. When you click below, you’ll be able to vote in this category only. To vote in other categories, please visit the pages listing those finalists. Voting is open now, and will close at end-of-day on February 2, 2008.
VOTE NOW IN THIS CATEGORY
(link will open in a new window)
Posts Judged by Adam Audette, Andy Beal, and Donna Fontenot

Industry – All 2009 Nominees
1 Comment »Congratulations to the following nominees in the Industry category for the 2009 SEMMY Awards! Our judge(s) will narrow this group down to 5-6 finalists. Please grab a nominee badge and let your readers know that public voting on the finalists is just around the corner.
- What Is Authority, and How Do You Build It?
Jeff Quipp, Search Engine People | 2/13/08 - The Fallacy of SEO Celebrity
Lee Odden, Online Marketing Blog | 2/18/08 - How to Sell your Client on a Blog Strategy
Jennifer Osborne, Search Engine People | 3/17/08 - Five Traits of the Ideal Link Builder
Justilien Gaspard, Search Engine Watch | 5/29/08 - Getting The Most Out Of A Search Marketing Conference
Andrea Harris, Search Engine Land | 6/2/08 - Are SEO Forums Still Needed?
John Carcutt, Search Engine Journal | 6/3/08 - I Know It’s Social… But STFU Already!
Brent Csutoras, Shoemoney | 6/3/08 - The Beginner’s Checklist For Search Conferences
Danny Dover, SEOmoz | 6/9/08 - No, Advanced SEO Does Not Mean Spamming
Danny Sullivan, Search Engine Land | 6/9/08 - Justifying Internet Marketing
Ian Lurie, Conversation Marketing | 6/19/08 - RedFly Interview With Aaron Wall Of SEO Book
Dave Davis, RedFly | 7/9/08 - How to learn SEO in 2008
David Harry, Site Reference | 7/29/08 - Q&A With Rob Crigler, Director Of Interactive Marketing For Orkin
Duane Forrester, Search Engine Land | 8/6/08 - How to Get Noticed
Jeremiah Owyang | 8/31/08 - 10 Rules for Setting Your Internet Marketing Budget
Ian Lurie, Conversation Marketing | 9/6/08 - Search Without SERPs: The Future of SEO?
Pete Meyers, User Effect | 9/9/08 - Top Search Engine Marketing Tools
Aaron Wall, Google Blogoscoped | 9/16/08 - How To Be The Social Media Champion At Your Office
Jason Falls, Social Media Explorer | 11/17/08 - Analytics Career Advice: “I am an Analytics God, I want more $$. How?”
Avinash Kaushik | 12/3/08 - Top 100 Most Influential Online Marketers of 2008
Invesp | 12/18/08 - Best of Search Conferences 2008: The Agenda
Virginia Nussey, Bruce Clay | 12/26/08 - Tough Love For Microsoft Search
Danny Sullivan, Search Engine Land | 12/30/08
Posts Judged by Adam Audette, Andy Beal, and Donna Fontenot




