Industry – 2009 Winner

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2009 SEMMY Award in the Industry category is … drum-roll, please …

Search Without SERPs: The Future of SEO?
Pete Meyers, User Effect | 9/9/08

Congratulations to our winner! Here’s a choice bit from the winning post:

As search marketers, it’s hard not to be a little worried by these recent changes – as a group, these advancements are undeniably game-changers and represent a significant learning curve. The important thing to remember, though, is that this evolution is not only good for users, it can be good for clients if we’re willing to adapt. SEO is a young field that is destined to break into niches and specialties, and how you best guide searchers to information will depend more and more on your clients and target industries.

Runners-Up

The top two runners-up in public voting were:

1. The Fallacy of SEO Celebrity
   Lee Odden, Online Marketing Blog | 2/18/08
2. Tough Love For Microsoft Search
   Danny Sullivan, Search Engine Land | 12/30/08

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!