Online Marketing / General SEMMYs

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Onling Marketing / General category is … drum-roll, please …

Thinking Positively About Negative Reviews
Linda Bustos, Get Elastic | 1/29/09

Congratulations to our winner! Here’s a choice bit from the winning post:

The recent Belkin fiasco is a perfect example of why you should welcome negative reviews – without a few negatives the reviews seem inauthentic. Customers want to see a mix of positive and negative reviews – so offer them, but make sure you support the customer who wants additional information, alternative suggestions or personal assistance.

Runners-Up

The top two runners-up in public voting were:

1. Why Trust Matters & How To Earn It
   Matt McGee, Small Business Search Marketing | 1/12/09
2. True Internet Marketing Icons / How Online Marketing Works
   Aaron Wall, SEO Book | 2/6/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

The judges listed below have made their choices, and the finalists in the Online Marketing / General category for the 2010 SEMMY Awards are:

The Finalists

• Why Trust Matters & How To Earn It
  Matt McGee, Small Business Search Marketing | 1/12/09
• Thinking Positively About Negative Reviews
  Linda Bustos, Get Elastic | 1/29/09
• True Internet Marketing Icons / How Online Marketing Works
  Aaron Wall, SEO Book | 2/6/09

Congratulations to each finalist! Please grab a finalist badge and let your readers know that public voting on the finalists has begun. (Feel free to encourage them to vote for you; winners historically have actively promoted the SEMMYS to their readers.)

Here’s How to Vote

Now it’s your turn to choose a winner! Please read each article above and decide which one you feel is the best. When you click below, you’ll be able to vote in this category only. To vote in other categories, please visit the pages listing those finalists. Voting is open now, and will close at end-of-day on January 29, 2010.

VOTE NOW IN THIS CATEGORY

(link will open in a new window)

Congratulations to the following nominees in the Online Marketing/General category for the 2010 SEMMY Awards! Our judge(s) will narrow this group down to 3-4 finalists. Please grab a nominee badge and let your readers know that public voting on the finalists is just around the corner.

• Now for My Next Trick, I’ll Turn Brand into Cash
  Sarah Lacy | 1/3/09
• Best Internet Marketing Posts of 2008
  Tamar Weinberg, Techipedia | 1/5/09
• Why Trust Matters & How To Earn It
  Matt McGee, Small Business Search Marketing | 1/12/09
• The ABCs of Online Networking
  Joanna Lord, Your Job Stop | 1/19/09
• Thinking Positively About Negative Reviews
  Linda Bustos, Get Elastic | 1/29/09
• True Internet Marketing Icons / How Online Marketing Works
  Aaron Wall, SEO Book | 2/6/09
• 6 Fool-Proof Steps to Make More Money With Your Website
  Maki, Dosh Dosh | 3/18/09
• Take 15 Minutes to Find Your Winning Difference
  Sonia Simone, Copyblogger | 3/24/09
• Optimizing Post-Conversion: Maximimizing Your "Thank You" Page
  Jordan Kasteler, Search Engine People | 4/27/09
• Is Trust The New Competitive Advantage?
  Aaron Wall, SEO Book | 5/21/09
• SEM Training: Do You Make These 14 Common SEM Errors?
  Aaron Wall, SEO Book | 6/26/09
• A Checklist to Choose Which Internet Marketing Channel is Right for Your Business
  Rand Fishkin, SEOmoz | 7/1/09
• The Ultimate Beginner’s Guide to Email Marketing for Your Blog
  Michael Martine, Remarkablogger | 9/16/09
• The Content Strategist as Digital Curator
  Erin Scime, A List Apart | 12/8/09

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2009 SEMMY Award in the Online Marketing / General category is … drum-roll, please …

The Best Damn Web Marketing Checklist, Period!
Stoney deGeyter, Search Engine Guide | 9/2/08

Congratulations to our winner! Here’s a choice bit from the winning post:

Below is my master website marketing checklist covering over 400 specific items over 23 topics. These topics include things such as website development, SEO, usability, accessibility, etc. This list doesn’t cover any “how tos,” which are essential ingredients to successful online marketing, but sometimes you need to first know what to do so you can then discover how to do it.

Runners-Up

The top two runners-up in public voting were:

1. Making Money Online With Local Affiliate Programs
   Jeremy Schoemaker, Shoemoney | 11/4/08
2. Better Than Free (tie)
   Kevin Kelly, The Technium | 1/31/08
3. Ten Recipes for Persuasive Content (tie)
   Colleen Jones, UXMatters | 12/1/08

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

The judges have made their choices, and the finalists in the Online Marketing / General category for the 2009 SEMMY Awards are:

The Finalists

• Better Than Free
  Kevin Kelly, The Technium | 1/31/08
• Don’t get robbed blind on the internet: 8 tell-tale signs of hypnotic sales copy
  Simon Townley, Write Mindset | 2/5/08
• The Best Damn Web Marketing Checklist, Period!
  Stoney deGeyter, Search Engine Guide | 9/2/08
• Making Money Online With Local Affiliate Programs
  Jeremy Schoemaker, Shoemoney | 11/4/08
• Ten Recipes for Persuasive Content
  Colleen Jones, UXMatters | 12/1/08

Congratulations to each finalist! Please grab a finalist badge and let your readers know that public voting on the finalists has begun. (Feel free to encourage them to vote for you.)

Here’s How to Vote

Now it’s your turn to choose a winner! Please read each article above and decide which one you feel is the best. When you click below, you’ll be able to vote in this category only. To vote in other categories, please visit the pages listing those finalists. Voting is open now, and will close at end-of-day on February 2, 2008.

VOTE NOW IN THIS CATEGORY

(link will open in a new window)

Congratulations to the following nominees in the Online Marketing / General category for the 2009 SEMMY Awards! Our judge(s) will narrow this group down to 5-6 finalists. Please grab a nominee badge and let your readers know that public voting on the finalists is just around the corner.

• A Three-Step Approach to Strategic Content Development
  Brian Clark, Copyblogger | 1/11/08
• The Content Crossroads: Supernatural Success at the Intersection of Ideas
  Brian Clark, Copyblogger | 1/17/08
• Top Experts Dish with their Best Kept Marketing Secrets
  Anita Campbell, Small Biz Trends | 1/25/08
• Better Than Free
  Kevin Kelly, The Technium | 1/31/08
• Don’t get robbed blind on the internet: 8 tell-tale signs of hypnotic sales copy
  Simon Townley, Write Mindset | 2/5/08
• How To Attract Customer Reviews
  Linda Bustos, Get Elastic | 2/6/08
• Are you acting like a celebrity sheep with your marketing plans?
  Pamela Slim, Escape From Cubicle Nation | 2/7/08
• 54 Proven Headlines Templates That Sell
  QuadsZilla, SEO Black Hat | 2/13/08
• 1,000 True Fans
  Kevin Kelly, The Technium | 3/4/08
• 17 Tips For Getting Bloggers To Write About You
  Cory Doctorow, Information Week | 3/11/08
• Just Say No to These Three Enemies of Clear and Direct Writing
  Jesse Hines, Copyblogger | 3/11/08
• How to be an Authority Maven: 21 Tips for Keeping Up to Date in Your Niche
  Chris Garrett | 3/31/08
• Five Effective Copywriting Tactics for Affiliate Marketing
  Brian Clark, Copyblogger | 5/2/08
• Example of a Great PR Pitch
  Chris Brogan | 5/21/08
• 78 Essential Search Engine Marketing & SEO Resources!
  Kevin Gibbons, SEOptimise | 7/8/08
• The Mobile Web: Living in The Cloud
  Dan Blank | 7/10/08
• The PR Roadblock On The Road To Blissful Blogging
  Michael Arrington, TechCrunch | 8/13/08
• The secret sauce for the perfect pitch
  Susan Getgood, Marketing Roadmaps | 8/13/08
• The Best Damn Web Marketing Checklist, Period!
  Stoney deGeyter, Search Engine Guide | 9/2/08
• The Internet Marketing Handbook
  Danny Dover, SEOmoz | 10/17/08
• Making Money Online With Local Affiliate Programs
  Jeremy Schoemaker, Shoemoney | 11/4/08
• Ten Recipes for Persuasive Content
  Colleen Jones, UXMatters | 12/1/08
• 13 Ways to Categorize Gifts in Holiday Emails
  Anna Yeaman, Get Elastic | 12/4/08
• SEM Compendium – 311 SEM Resources
  Brendan Picha, SquareOak | 12/5/08

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2008 SEMMY Award in the Online Marketing / General category is … drum-roll, please …

How A Pretty Face Can Push Visitors Away
Bryan Eisenberg, Grokdotcom | 10/2/07

Congratulations to our winner! Here’s a choice bit from the winning post:

Simply picking a “pretty” picture isn’t enough. Too often marketers will take people pictures and show them to a focus group to see which ones they relate to best. As marketers, we worry about the gender, style and overall quality of the picture relating to our message. There’s another crucial factor for marketers to consider: The direction in which the model’s eyes are facing.

Runners-Up

The top two runners-up in public voting were:

1. Why Testimonials Do (and Don’t) Work
   Holly Buchanan, Grokdotcom | 6/11/07
2. (TIE) 17 New Rules for Successful E-Commerce Websites
   Rand Fishkin, SEOmoz | 5/7/07
3. (TIE) Seeing With Web Designer Eyes – 9 Evident Errors
   Miriam Ellis, SEO Igloo | 12/1/07

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

The judges have made their choices, and the finalists in the Online Marketing / General category for the 2008 SEMMY Awards are:

The Finalists

• 17 New Rules for Successful E-Commerce Websites
  Rand Fishkin, SEOmoz | 5/7/07
• Why Testimonials Do (and Don’t) Work
  Holly Buchanan, Grokdotcom | 6/11/07
• How A Pretty Face Can Push Visitors Away
  Bryan Eisenberg, Grokdotcom | 10/2/07
• Seeing With Web Designer Eyes – 9 Evident Errors
  Miriam Ellis, SEO Igloo | 12/1/07
• 58 of the World’s Greatest Offers (4-part series)
  Dean Rieck, Copyblogger | 12/3/07
• 5 Things People Want to See Before the Sale
  Mason Hipp, Small Fuel | 12/19/07

Congratulations to each finalist! Please grab a finalist badge and let your readers know that public voting on the finalists has begun.

Here’s How to Vote

Now it’s your turn to choose a winner! Please read each article above and decide which one you feel is the best. When you click below, you’ll be able to vote in this category only. To vote in other categories, please visit the pages listing those finalists. Voting is open now, and will close at end-of-day on January 30, 2008.

VOTE NOW IN THIS CATEGORY (link will open in a new window)

The following are the nominees in the Online Marketing / General category for the 2008 SEMMY Awards. Our judge(s) will narrow this group down to 5-6 finalists. Congratulations to all nominees! Please grab a nominee badge and let your readers know that public voting on the finalists is just around the corner.

• The Keys to Online Success in Simple Equations and Links
  Rand Fishkin, SEOmoz | 1/11/07
• 25 Signals of Crap
  WebmasterWorld | 1/26/07
• The Many Forms of Web Marketing for the 2007 Web Strategist
  Jeremiah Owyang, Web Strategy by Jeremiah | 2/5/07
• 7 Opportunities for “New School” SEO
  Todd Malicoat, Stuntdubl | 2/22/07
• 5 Tips for Content Distribution Networks
  Lee Odden, Online Marketing Blog | 2/27/07
• Common Internal Site Structure Issues
  Aaron Wall, SEO Book | 3/12/07
• Widget Use Cases
  Lawrence Coburn, Sexy Widget | 4/2/07
• 17 New Rules for Successful E-Commerce Websites
  Rand Fishkin, SEOmoz | 5/7/07
• Web Strategy: The “Air Traffic Tower” helps to keeps you aware, coordinated, and relevant
  Jeremiah Owyang, Web Strategy by Jeremiah | 5/14/07
• Web Strategy: How to evolve your irrelevant corporate website
  Jeremiah Owyang, Web Strategy by Jeremiah | 5/29/07
• Why Testimonials Do (and Don’t) Work
  Holly Buchanan, Grokdotcom | 6/11/07
• How to Improve Your Image by NOT Delivering
  Michael Stelzner, Copyblogger | 6/13/07
• 7 Lessons for Online Success from Aaron Wall’s Playbook
  Andy Hagans, Tropical SEO | 6/17/07
• I Stopped Trying To Rank for Anything When I Realized I Could Build Traffic For Everything
  Brian Provost, Scoreboard Media | 6/18/07
• Test Design Advice for SEOmoz on their Landing Page Competition
  Jon Mendez, Optimize & Prophesize | 7/17/07
• The Influence of Search Result Listings (Captions) on Clickthroughs
  Bill Slawski, SEO by the Sea | 7/23/07
• 5 Ways an SEO Can Make More Money (That Have Nothing to Do with Google)
  Andy Hagans, Tropical SEO | 8/2/07
• Web Strategy: The Three Spheres of Web Strategy (and the skills required)
  Jeremiah Owyang, Web Strategy by Jeremiah | 8/26/07
• How A Pretty Face Can Push Visitors Away
  Bryan Eisenberg, Grokdotcom | 10/2/07
• First Screen Shots of Microsoft’s Live Search Webmaster Portal
  Barry Schwartz, Search Engine Roundtable | 11/7/07
• Seeing With Web Designer Eyes – 9 Evident Errors
  Miriam Ellis, SEO Igloo | 12/1/07
• 58 of the World’s Greatest Offers (4-part series)
  Dean Rieck, Copyblogger | 12/3/07
• Web Site Usability Developers Have No Idea What They’re Doing
  Kim Krause-Berg, Cre8pc | 12/11/07
• 6 Web Tools That You Can’t Live Without
  Brendan Picha, SquareOak | 12/13/07
• 5 Things People Want to See Before the Sale
  Mason Hipp, Small Fuel | 12/19/07