Online Marketing / General – 2010 Winner

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Onling Marketing / General category is … drum-roll, please …

Thinking Positively About Negative Reviews
Linda Bustos, Get Elastic | 1/29/09

Congratulations to our winner! Here’s a choice bit from the winning post:

The recent Belkin fiasco is a perfect example of why you should welcome negative reviews – without a few negatives the reviews seem inauthentic. Customers want to see a mix of positive and negative reviews – so offer them, but make sure you support the customer who wants additional information, alternative suggestions or personal assistance.

Runners-Up

The top two runners-up in public voting were:

1. Why Trust Matters & How To Earn It
   Matt McGee, Small Business Search Marketing | 1/12/09
2. True Internet Marketing Icons / How Online Marketing Works
   Aaron Wall, SEO Book | 2/6/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!