Online Marketing / General – 2008 Winner

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2008 SEMMY Award in the Online Marketing / General category is … drum-roll, please …

How A Pretty Face Can Push Visitors Away
Bryan Eisenberg, Grokdotcom | 10/2/07

Congratulations to our winner! Here’s a choice bit from the winning post:

Simply picking a “pretty” picture isn’t enough. Too often marketers will take people pictures and show them to a focus group to see which ones they relate to best. As marketers, we worry about the gender, style and overall quality of the picture relating to our message. There’s another crucial factor for marketers to consider: The direction in which the model’s eyes are facing.

Runners-Up

The top two runners-up in public voting were:

1. Why Testimonials Do (and Don’t) Work
   Holly Buchanan, Grokdotcom | 6/11/07
2. (TIE) 17 New Rules for Successful E-Commerce Websites
   Rand Fishkin, SEOmoz | 5/7/07
3. (TIE) Seeing With Web Designer Eyes – 9 Evident Errors
   Miriam Ellis, SEO Igloo | 12/1/07

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!