Industry – 2010 Winner

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Industry category is … drum-roll, please …

10 Questions to Evaluate a Social Media ‘Expert’
Ian Lurie, Conversation Marketing | 7/21/09

Congratulations to our winner! Here’s a choice bit from the winning post:

4: What’s a social media campaign?

“Voting something to the front page of Digg using my proxy server and 35 computers”. Flee the scene, and get to a minimum safe distance as soon as possible. The Digg brigade may be on its way. Whatever you do, don’t hire them. While this is a valid tactic (I guess), it’s not a campaign. Nor does it generate long term results in most cases.

Runners-Up

The top two runners-up in public voting were:

1. 5 Tips on Hiring and Getting the Most Value from SEO Consultants
   Lee Odden, Online Marketing Blog | 7/6/09
2. Why 99%+ of Flat Rate SEO Services Are a Scam
   Aaron Wall, SEO Book | 8/4/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!