PPC – 2010 Winner

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the PPC category is … drum-roll, please …

Discovering Keywords On the Cheap
Tom Demers, PPC Hero | 2/3/09

Congratulations to our winner! Here’s a choice bit from the winning post:

And, I don’t think there’s any debate that keyword data is becoming a proprietary commodity for businesses who advertise online. As such, I think it makes a lot of sense to invest in building out a keyword list complete with actual data about how many times people will actually visit your site if you bid X, and about how many times people will convert (and at what price!) if you advertise against a given keyword.

Runners-Up

The top two runners-up in public voting were:

1. The Long Tail of Paid Search Account Effort
   Andrew Goodman, Search Engine Land | 6/29/09
2. 9 Effective Tips for a Better Landing Page
   Saad Kamal, Search Engine Journal | 2/2/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!