Viral Marketing – 2009 Winner

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2009 SEMMY Award in the Viral Marketing category is … drum-roll, please …

Proof that Savvy Social Media Users are the Most Contagious Viral Seeds
Dan Zarrella, NowSourcing | 8/26/08

Congratulations to our winner! Here’s a choice bit from the winning post:

We know that people who read Digg, Reddit, Propeller and the like tend to have higher viral reach and sharing frequency than those who do not, so make sure your content appears on these sites. The same applies to those who read blogs, and use Twitter. When it comes time to seed your content, be sure to put it in the path of these extra-contagious users.

Runners-Up

The top two runners-up in public voting were:

1. Interviewing Andy Sernovitz: “Would Anyone Tell A Friend About This?”
   Alan Rimm-Kaufman, RKG | 2/20/08
2. The Fourth Commandment of Viral Marketing – Thou Shalt Tie in Your Message
   Jennifer Laycock, Search Engine Guide | 8/29/08

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!