Viral Marketing – 2010 Winner

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Viral Marketing category is … drum-roll, please …

5 Must Do’s After A Successful Viral Marketing Campaign
Chris Bennett, 97th Floor | 7/15/09

Congratulations to our winner! Here’s a choice bit from the winning post:

We will talk about referring domain data below but first you will want to pay attention to some things like what time of day the piece “went viral” or what day it did? How long did it take to reach critical mass on the social sites? How many Diggs, Thumbs Up/Reviews, Tweets/RT’s? Every piece is going to be different but it can help you plan and execute later if you know all of this. I know some people that only launch on Tuesdays or only start the process at a certain time of day. I like to plan things for Tues-Thurs and so they are aimed to reach critical mass for mid day. You need to find what works for you.

Runners-Up

The top two runners-up in public voting were:

1. Here’s Hard Data for Headlines that Spread on Twitter
   Dan Zarrella, Copyblogger | 11/30/09
2. 5 Steps to Going Viral on Twitter
   Dan Zarrella, Copyblogger | 1/27/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!