Copywriting SEMMYs

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Copywriting category is … drum-roll, please …

Does Your Copy Need a Makeover? 7 Tests That Measure the Verbal Impact of Your Business Message
Renne Leatto, i. karumbah | 12/1/09

Congratulations to our winner! Here’s a choice bit from the winning post:

But a good ranking and lots of traffic doesn’t make sales, it only provides you with more potential customers to pitch. That’s why I have a problem with techie ranking consultants who advise clients to ignore or even sacrifice good copywriting on their web pages in favor of some SEO equation (such as, 7% keywords = page one ranking). The copy your visitors read must still grab and convince them, or they’ll move on to one of your competitors who does a better job of that.

Runners-Up

The top two runners-up in public voting were:

1. 50 Trigger Words and Phrases for Powerful Multimedia Content
   Brian Clark, Copyblogger | 4/20/09
2. A Copywriter’s Intro to Frame-switching and Nested Storytelling
   Jeff Sexton, Future Now | 7/30/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

The judges listed below have made their choices, and the finalists in the Copywriting category for the 2010 SEMMY Awards are:

The Finalists

• 50 Trigger Words and Phrases for Powerful Multimedia Content
  Brian Clark, Copyblogger | 4/20/09
• A Copywriter’s Intro to Frame-switching and Nested Storytelling
  Jeff Sexton, Future Now | 7/30/09
• Does Your Copy Need a Makeover? 7 Tests That Measure the Verbal Impact of Your Business Message
  Renne Leatto, i. karumbah | 12/1/09

Congratulations to each finalist! Please grab a finalist badge and let your readers know that public voting on the finalists has begun. (Feel free to encourage them to vote for you; winners historically have actively promoted the SEMMYS to their readers.)

Here’s How to Vote

Now it’s your turn to choose a winner! Please read each article above and decide which one you feel is the best. When you click below, you’ll be able to vote in this category only. To vote in other categories, please visit the pages listing those finalists. Voting is open now, and will close at end-of-day on January 29, 2010.

VOTE NOW IN THIS CATEGORY

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Congratulations to the following nominees in the Copywriting category for the 2010 SEMMY Awards! Our judge(s) will narrow this group down to 3-4 finalists. Please grab a nominee badge and let your readers know that public voting on the finalists is just around the corner.

• Writing Sales Copy for Conversions
  Tim Ash, Search Engine Watch | 1/7/09
• Writing Sales Copy For Conversions, Part 2
  Tim Ash, Search Engine Watch | 1/21/09
• 3-Steps for Writing (and testing) Great Headlines
  Jeff Sexton, Future Now | 3/11/09
• 50 Trigger Words and Phrases for Powerful Multimedia Content
  Brian Clark, Copyblogger | 4/20/09
• Top 10 Don’ts for SEO Copywriting
  Karon Thackston, Marketing Words | 7/17/09
• A Copywriter’s Intro to Frame-switching and Nested Storytelling
  Jeff Sexton, Future Now | 7/30/09
• Don’t Do These 12 Things When Writing Headlines
  Jonathan Morrow, Copyblogger | 8/18/09
• Does Your Copy Need a Makeover? 7 Tests That Measure the Verbal Impact of Your Business Message
  Renne Leatto, i. karumbah | 12/1/09
• 10 Secrets to More Magnetic Copy
  Jason Cohen, Copyblogger | 12/3/09