Copywriting – 2010 Winner

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Copywriting category is … drum-roll, please …

Does Your Copy Need a Makeover? 7 Tests That Measure the Verbal Impact of Your Business Message
Renne Leatto, i. karumbah | 12/1/09

Congratulations to our winner! Here’s a choice bit from the winning post:

But a good ranking and lots of traffic doesn’t make sales, it only provides you with more potential customers to pitch. That’s why I have a problem with techie ranking consultants who advise clients to ignore or even sacrifice good copywriting on their web pages in favor of some SEO equation (such as, 7% keywords = page one ranking). The copy your visitors read must still grab and convince them, or they’ll move on to one of your competitors who does a better job of that.

Runners-Up

The top two runners-up in public voting were:

1. 50 Trigger Words and Phrases for Powerful Multimedia Content
   Brian Clark, Copyblogger | 4/20/09
2. A Copywriter’s Intro to Frame-switching and Nested Storytelling
   Jeff Sexton, Future Now | 7/30/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!