Reputation Management – 2009 Winner

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2009 SEMMY Award in the Reputation Management category is … drum-roll, please …

Five Steps for Recovering from an Online Reputation Crisis
Andy Beal, Marketing Pilgrim | 1/15/08

Congratulations to our winner! Here’s a choice bit from the winning post:

If you’ve made just one screw-up, chances are you’ll be able to make amends with just one single action. However, if your company has built a reputation for one mistake after another, it will take a lot more to convince your detractors that you have changed your spots. Your sincerity and transparency will buy you a reprieve and some breathing-room, but it’s your consistency in your future actions that will change the ongoing perception of your critics.

Runners-Up

The top two runners-up in public voting were:

1. Dealing With “Impossible” Online Reputation Challenges
   Brett Borders, Copybrighter | 8/14/08
2. Why Reputation Management Matters for Small Businesses
   Matt McGee, Small Business Search Marketing | 7/29/08

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!