Design & Usability – 2009 Winner

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2009 SEMMY Award in the Design & Usability category is … drum-roll, please …

Three Reasons Your Visitors Don’t Convert to Leads
Bryan Eisenberg, ClickZ | 4/25/08

Congratulations to our winner! Here’s a choice bit from the winning post:

Visitors must trust you. If they don’t, they don’t become leads or often they become bad leads. Visitors may even fill out a lead form if they mistrust you. Sometimes they are just going through the motion of getting proposals and pricing and are planning on buying from your competitor. You might have the better solution for them but the site or the lead process doesn’t instill enough confidence to take you seriously.

Runners-Up

The top two runners-up in public voting were:

1. 25 Design Best Practices for Your Small Business Web Site
   Carrie Hill, Search Engine Watch | 11/25/08
2. Let’s Talk Landing Pages
   Rebecca Kelley, SEOmoz | 4/29/08

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!