Analytics – 2009 Winner

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2009 SEMMY Award in the Analytics category is … drum-roll, please …

Don’t Be Overwhelmed By Data
Vanessa Fox, adCenter Analytics Blog | 12/11/08

Congratulations to our winner! Here’s a choice bit from the winning post:

People often ask me what data they should be paying attention to, but the answer really depends on your situation: What are your goals? What stage is your site in? From that mountain of data, you may only need a few pieces of actionable information to help you measure your current efforts and make adjustments for the future. A mature site embarking a new TV-based branding campaign will use very different measurements than a new site relying on grass roots efforts to get the word out.

Runners-Up

The top two runners-up in public voting were:

1. Video Optimization and Analytics: A closer look at YouTube Insight
   Jake Matthews, 10e20 | 7/15/08
2. How To Excite People About Web Analytics: Five Tips
   Avinash Kaushik, Occam’s Razor | 4/8/08

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!