Viral Marketing – 2008 Winner

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2008 SEMMY Award in the Viral Marketing category is … drum-roll, please …

Top 6 Ideas for Incredible Viral Content
Tamar Weinberg, Techipedia | 10/29/07

Congratulations to our winner! Here’s a choice bit from the winning post:

Viral content is what people bookmark. Viral content is what people talk about. Viral content can spark memes. Viral content is the foundation for linkbait. Indeed, viral content is a wonderful concept and especially important when you’re looking for traffic or attention. But if you’ve never traversed along the road to viral content, where can you get started? What is makes good viral content?

Runners-Up

The top two runners-up in public voting were:

1. Viral Marketing is NOT the Same as Word of Mouth
   Jennifer Laycock, Search Engine Guide | 10/19/07
2. Publicize Your Publicity to Create Successful Viral Marketing Campaigns
   Aaron Wall, SEO Book | 11/28/07

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!