PPC – 2008 Winner

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2008 SEMMY Award in the PPC category is … drum-roll, please …

Optimizing Paid Search & Landing Pages for TV, Radio and Print Advertising
Greg Meyers, SEM Geek | 12/13/07

Congratulations to our winner! Here’s a choice bit from the winning post:

Whenever your company decides to move into TV, Radio and Print advertising, don’t forget to colleborate all of your creative and messaging efforts to the web and particularly the search engines. The purpose of this entire post is to reinforce the idea that all marketers need to accommodate all efforts to all media channels. Collaborating offline and online behaviors is still evolving and the better you can “marry the two” together, the better chance you have to maximize your results.

Runners-Up

The top two runners-up in public voting were:

1. How to Lower Your AdWords Minimum Bid
   Brad Geddes, eWhisper | 4/16/07
2. (TIE) Five Common Paid Search Mistakes That Can Sink Your Campaign
   Jennifer Laycock, Search Engine Guide | 11/6/07
3. (TIE) Starting from Scratch: A Paid Search Primer
   Ryan Gibson, rkgblog | 11/20/07

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!