Analytics – 2008 Winner

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2008 SEMMY Award in the Analytics category is … drum-roll, please …

Web Analytics Demystified
Avinash Kaushik, Occam’s Razor | 12/18/07

Congratulations to our winner! Here’s a choice bit from the winning post:

You are looking, first, for pages with the highest bounce rate. Remember bounce rate measures this from a costumer’s perspective: I came, I puked, I left. Or technically speaking: single page view sessions.

Pages with a high bounce rate are not delivering on the promise that is driving customers to your site. The ones in the top ten Entry Pages report need your attention.

Runners-Up

The top two runners-up in public voting were:

1. SEO: Metrics That Matter
   Stephan Spencer, Practical E-Commerce | 6/17/07
2. Analytics on the Cheap: Six Free Stats Packages for the Startup or Small-Business Owner
   Tamar Weinberg, 10e20 | 3/1/07

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!