Viral Marketing SEMMYs

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2009 SEMMY Award in the Viral Marketing category is … drum-roll, please …

Proof that Savvy Social Media Users are the Most Contagious Viral Seeds
Dan Zarrella, NowSourcing | 8/26/08

Congratulations to our winner! Here’s a choice bit from the winning post:

We know that people who read Digg, Reddit, Propeller and the like tend to have higher viral reach and sharing frequency than those who do not, so make sure your content appears on these sites. The same applies to those who read blogs, and use Twitter. When it comes time to seed your content, be sure to put it in the path of these extra-contagious users.

Runners-Up

The top two runners-up in public voting were:

1. Interviewing Andy Sernovitz: “Would Anyone Tell A Friend About This?”
   Alan Rimm-Kaufman, RKG | 2/20/08
2. The Fourth Commandment of Viral Marketing - Thou Shalt Tie in Your Message
   Jennifer Laycock, Search Engine Guide | 8/29/08

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

The judges have made their choices, and the finalists in the Viral Marketing category for the 2009 SEMMY Awards are:

The Finalists

• Interviewing Andy Sernovitz: “Would Anyone Tell A Friend About This?”
  Alan Rimm-Kaufman, RKG | 2/20/08
• Proof that Savvy Social Media Users are the Most Contagious Viral Seeds
  Dan Zarrella, NowSourcing | 8/26/08
• The Fourth Commandment of Viral Marketing - Thou Shalt Tie in Your Message
  Jennifer Laycock, Search Engine Guide | 8/29/08
• What is viral marketing?
  Seth Godin | 12/22/08

Congratulations to each finalist! Please grab a finalist badge and let your readers know that public voting on the finalists has begun. (Feel free to encourage them to vote for you.)

Here’s How to Vote

Now it’s your turn to choose a winner! Please read each article above and decide which one you feel is the best. When you click below, you’ll be able to vote in this category only. To vote in other categories, please visit the pages listing those finalists. Voting is open now, and will close at end-of-day on February 2, 2008.

VOTE NOW IN THIS CATEGORY

(link will open in a new window)

Congratulations to the following nominees in the Viral Marketing category for the 2009 SEMMY Awards! Our judge(s) will narrow this group down to 3-4 finalists. Please grab a nominee badge and let your readers know that public voting on the finalists is just around the corner.

• Interviewing Andy Sernovitz: “Would Anyone Tell A Friend About This?”
  Alan Rimm-Kaufman, RKG | 2/20/08
• How to Make and Spread Rumors
  Dan Zarrella | 4/17/08
• The Top 10 Viral Marketing Campaigns of All Time
  Patrick Altoft, Blogstorm | 6/12/08
• Hard (but Important) Lessons About Viral Marketing
  Jennifer Laycock, Search Engine Guide | 7/15/08
• One-shot Videos Miss Target While Campaigns Hit Bull’s-Eye
  Jeff Sexton, Future Now | 8/6/08
• Proof that Savvy Social Media Users are the Most Contagious Viral Seeds
  Dan Zarrella, NowSourcing | 8/26/08
• The Fourth Commandment of Viral Marketing - Thou Shalt Tie in Your Message
  Jennifer Laycock, Search Engine Guide | 8/29/08
• Viral Link Building: Size Doesn’t Always Matter
  Justilien Gaspard, Search Engine Watch | 9/4/08
• Turning the Gears in the Viral Machine
  Jennifer Laycock, Search Engine Guide | 9/10/08
• How Unexpected and Shocking Imagery is Used In Viral Advertising
  Michael Gray, Viral Conversations | 11/25/08
• What is viral marketing?
  Seth Godin | 12/22/08

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2008 SEMMY Award in the Viral Marketing category is … drum-roll, please …

Top 6 Ideas for Incredible Viral Content
Tamar Weinberg, Techipedia | 10/29/07

Congratulations to our winner! Here’s a choice bit from the winning post:

Viral content is what people bookmark. Viral content is what people talk about. Viral content can spark memes. Viral content is the foundation for linkbait. Indeed, viral content is a wonderful concept and especially important when you’re looking for traffic or attention. But if you’ve never traversed along the road to viral content, where can you get started? What is makes good viral content?

Runners-Up

The top two runners-up in public voting were:

1. Viral Marketing is NOT the Same as Word of Mouth
   Jennifer Laycock, Search Engine Guide | 10/19/07
2. Publicize Your Publicity to Create Successful Viral Marketing Campaigns
   Aaron Wall, SEO Book | 11/28/07

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

The judges have made their choices, and the finalists in the Viral Marketing category for the 2008 SEMMY Awards are:

The Finalists

• Viral Marketing is NOT the Same as Word of Mouth
  Jennifer Laycock, Search Engine Guide | 10/19/07
• Top 6 Ideas for Incredible Viral Content
  Tamar Weinberg, Techipedia | 10/29/07
• Publicize Your Publicity to Create Successful Viral Marketing Campaigns
  Aaron Wall, SEO Book | 11/28/07

Congratulations to each finalist! Please grab a finalist badge and let your readers know that public voting on the finalists has begun.

Here’s How to Vote

Now it’s your turn to choose a winner! Please read each article above and decide which one you feel is the best. When you click below, you’ll be able to vote in this category only. To vote in other categories, please visit the pages listing those finalists. Voting is open now, and will close at end-of-day on January 30, 2008.

VOTE NOW IN THIS CATEGORY (link will open in a new window)

The following are the nominees in the Viral Marketing category for the 2008 SEMMY Awards. Our judge(s) will narrow this group down to 3 finalists. Congratulations to all nominees! Please grab a nominee badge and let your readers know that public voting on the finalists is just around the corner.

• How to AMAZE Your Clients with a KILLER Viral Campaign
  Sverre Sjothun, SEO Bomb | 1/22/07
• Is Viral for Everyone?
  Jennifer Laycock, Search Engine Guide | 3/19/07
• 5 Reasons To Put Viral Content On Mini-Sites
  Cameron Olthuis, Search Engine Land | 5/1/07
• Viral Marketing is NOT the Same as Word of Mouth
  Jennifer Laycock, Search Engine Guide | 10/19/07
• Top 6 Ideas for Incredible Viral Content
  Tamar Weinberg, Techipedia | 10/29/07
• Publicize Your Publicity to Create Successful Viral Marketing Campaigns
  Aaron Wall, SEO Book | 11/28/07
• Optimizing Viral Marketing
  Jonathan Mendez, Optimize & Prophesize | 12/6/07