
PPC SEMMYs
Honoring Great PPC Content
PPC - 2008 Winner
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Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2008 SEMMY Award in the PPC category is … drum-roll, please …
Optimizing Paid Search & Landing Pages for TV, Radio and Print Advertising
Greg Meyers, SEM Geek | 12/13/07
Congratulations to our winner! Here’s a choice bit from the winning post:
Whenever your company decides to move into TV, Radio and Print advertising, don’t forget to colleborate all of your creative and messaging efforts to the web and particularly the search engines. The purpose of this entire post is to reinforce the idea that all marketers need to accommodate all efforts to all media channels. Collaborating offline and online behaviors is still evolving and the better you can “marry the two” together, the better chance you have to maximize your results.
Runners-Up
The top two runners-up in public voting were:
- How to Lower Your AdWords Minimum Bid
Brad Geddes, eWhisper | 4/16/07 - (TIE) Five Common Paid Search Mistakes That Can Sink Your Campaign
Jennifer Laycock, Search Engine Guide | 11/6/07 - (TIE) Starting from Scratch: A Paid Search Primer
Ryan Gibson, rkgblog | 11/20/07
The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.
How the Voting Ended
Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!
Posts Judged by Christine Churchill and Aaron Wall

PPC - 2008 Finalists
2 Comments »The judges have made their choices, and the finalists in the PPC category for the 2008 SEMMY Awards are:
The Finalists
- How to Lower Your AdWords Minimum Bid
Brad Geddes, eWhisper | 4/16/07 - Five Common Paid Search Mistakes That Can Sink Your Campaign
Jennifer Laycock, Search Engine Guide | 11/6/07 - Starting from Scratch: A Paid Search Primer
Ryan Gibson, rkgblog | 11/20/07 - Optimizing Paid Search & Landing Pages for TV, Radio and Print Advertising
Greg Meyers, SEM Geek | 12/13/07 - How Can Small Business Compete in a Highly Competitive Paid Search (PPC) Market?
David Wallace, Search Engine Guide | 12/17/07 - NUDE: AdWords Keyword Data Exposed With Google Analytics!
James Zolman, Apollo SEM | 12/19/07
Congratulations to each finalist! Please grab a finalist badge and let your readers know that public voting on the finalists has begun.
Here’s How to Vote
Now it’s your turn to choose a winner! Please read each article above and decide which one you feel is the best. When you click below, you’ll be able to vote in this category only. To vote in other categories, please visit the pages listing those finalists. Voting is open now, and will close at end-of-day on January 30, 2008.
VOTE NOW IN THIS CATEGORY (link will open in a new window)
Posts Judged by Christine Churchill and Aaron Wall

PPC - All 2008 Nominees
6 Comments »The following are the nominees in the PPC category for the 2008 SEMMY Awards. Our judge(s) will narrow this group down to 5-6 finalists. Congratulations to all nominees! Please grab a nominee badge and let your readers know that public voting on the finalists is just around the corner.
- Understanding IP Targeting for PPC Campaigns
Brad Geddes, eWhisper | 1/28/07 - 13 New Yahoo Search Marketing Patent Applications
Bill Slawski, SEO by the Sea | 2/1/07 - Google Adwords Arrow Trick To Increase Click Through Rates
Jeremy Schoemaker, Shoemoney | 2/6/07 - MyBlogLog tracking AdSense & YPN ad clicks on your site
Jennifer Slegg, JenSense | 2/23/07 - Using Paid Search? Here’s How You Can Maximize The Impact of Your Ads
Tamar Weinberg, 10e20 | 3/8/07 - How to Lower Your AdWords Minimum Bid
Brad Geddes, eWhisper | 4/16/07 - Seven Habits Of Highly Effective Pay-Per-Click Advertisers
John Ellis | 5/28/07 - Expand Your View on Google’s Quality Score and See Your Campaign Grow!
Joe Kerschbaum, PPC Hero | 10/14/07 - Beginner’s Guide to Google Adwords Settings
Patrick Schaber, Search Engine Guide | 10/17/07 - Google’s Behavioral Targeting Flaws Put Advertisers at Risk
Eric Lander, Search Engine Journal | 10/26/07 - Five Common Paid Search Mistakes That Can Sink Your Campaign
Jennifer Laycock, Search Engine Guide | 11/6/07 - 5 Additional Common PPC Mistakes
Amber Benedict, PPC Hero | 11/7/07 - Challenges of Scaling Big PPC Management for Small SEM Shops
Marty Weintraub, AimClear Blog | 11/15/07 - Starting from Scratch: A Paid Search Primer
Ryan Gibson, rkgblog | 11/20/07 - Use These 5 Holiday Tips To Help Increase Your PPC Revenue
Amber Benedict, PPC Hero | 11/28/07 - Optimizing Paid Search & Landing Pages for TV, Radio and Print Advertising
Greg Meyers, SEM Geek | 12/13/07 - How Can Small Business Compete in a Highly Competitive Paid Search (PPC) Market?
David Wallace, Search Engine Guide | 12/17/07 - NUDE: AdWords Keyword Data Exposed With Google Analytics!
James Zolman, Apollo SEM | 12/19/07
Posts Judged by Christine Churchill and Aaron Wall




