Online Marketing / General SEMMYs

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2008 SEMMY Award in the Online Marketing / General category is … drum-roll, please …

How A Pretty Face Can Push Visitors Away
Bryan Eisenberg, Grokdotcom | 10/2/07

Congratulations to our winner! Here’s a choice bit from the winning post:

Simply picking a “pretty” picture isn’t enough. Too often marketers will take people pictures and show them to a focus group to see which ones they relate to best. As marketers, we worry about the gender, style and overall quality of the picture relating to our message. There’s another crucial factor for marketers to consider: The direction in which the model’s eyes are facing.

Runners-Up

The top two runners-up in public voting were:

1. Why Testimonials Do (and Don’t) Work
   Holly Buchanan, Grokdotcom | 6/11/07
2. (TIE) 17 New Rules for Successful E-Commerce Websites
   Rand Fishkin, SEOmoz | 5/7/07
3. (TIE) Seeing With Web Designer Eyes - 9 Evident Errors
   Miriam Ellis, SEO Igloo | 12/1/07

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

The judges have made their choices, and the finalists in the Online Marketing / General category for the 2008 SEMMY Awards are:

The Finalists

• 17 New Rules for Successful E-Commerce Websites
  Rand Fishkin, SEOmoz | 5/7/07
• Why Testimonials Do (and Don’t) Work
  Holly Buchanan, Grokdotcom | 6/11/07
• How A Pretty Face Can Push Visitors Away
  Bryan Eisenberg, Grokdotcom | 10/2/07
• Seeing With Web Designer Eyes - 9 Evident Errors
  Miriam Ellis, SEO Igloo | 12/1/07
• 58 of the World’s Greatest Offers (4-part series)
  Dean Rieck, Copyblogger | 12/3/07
• 5 Things People Want to See Before the Sale
  Mason Hipp, Small Fuel | 12/19/07

Congratulations to each finalist! Please grab a finalist badge and let your readers know that public voting on the finalists has begun.

Here’s How to Vote

Now it’s your turn to choose a winner! Please read each article above and decide which one you feel is the best. When you click below, you’ll be able to vote in this category only. To vote in other categories, please visit the pages listing those finalists. Voting is open now, and will close at end-of-day on January 30, 2008.

VOTE NOW IN THIS CATEGORY (link will open in a new window)

The following are the nominees in the Online Marketing / General category for the 2008 SEMMY Awards. Our judge(s) will narrow this group down to 5-6 finalists. Congratulations to all nominees! Please grab a nominee badge and let your readers know that public voting on the finalists is just around the corner.

• The Keys to Online Success in Simple Equations and Links
  Rand Fishkin, SEOmoz | 1/11/07
• 25 Signals of Crap
  WebmasterWorld | 1/26/07
• The Many Forms of Web Marketing for the 2007 Web Strategist
  Jeremiah Owyang, Web Strategy by Jeremiah | 2/5/07
• 7 Opportunities for “New School” SEO
  Todd Malicoat, Stuntdubl | 2/22/07
• 5 Tips for Content Distribution Networks
  Lee Odden, Online Marketing Blog | 2/27/07
• Common Internal Site Structure Issues
  Aaron Wall, SEO Book | 3/12/07
• Widget Use Cases
  Lawrence Coburn, Sexy Widget | 4/2/07
• 17 New Rules for Successful E-Commerce Websites
  Rand Fishkin, SEOmoz | 5/7/07
• Web Strategy: The “Air Traffic Tower” helps to keeps you aware, coordinated, and relevant
  Jeremiah Owyang, Web Strategy by Jeremiah | 5/14/07
• Web Strategy: How to evolve your irrelevant corporate website
  Jeremiah Owyang, Web Strategy by Jeremiah | 5/29/07
• Why Testimonials Do (and Don’t) Work
  Holly Buchanan, Grokdotcom | 6/11/07
• How to Improve Your Image by NOT Delivering
  Michael Stelzner, Copyblogger | 6/13/07
• 7 Lessons for Online Success from Aaron Wall’s Playbook
  Andy Hagans, Tropical SEO | 6/17/07
• I Stopped Trying To Rank for Anything When I Realized I Could Build Traffic For Everything
  Brian Provost, Scoreboard Media | 6/18/07
• Test Design Advice for SEOmoz on their Landing Page Competition
  Jon Mendez, Optimize & Prophesize | 7/17/07
• The Influence of Search Result Listings (Captions) on Clickthroughs
  Bill Slawski, SEO by the Sea | 7/23/07
• 5 Ways an SEO Can Make More Money (That Have Nothing to Do with Google)
  Andy Hagans, Tropical SEO | 8/2/07
• Web Strategy: The Three Spheres of Web Strategy (and the skills required)
  Jeremiah Owyang, Web Strategy by Jeremiah | 8/26/07
• How A Pretty Face Can Push Visitors Away
  Bryan Eisenberg, Grokdotcom | 10/2/07
• First Screen Shots of Microsoft’s Live Search Webmaster Portal
  Barry Schwartz, Search Engine Roundtable | 11/7/07
• Seeing With Web Designer Eyes - 9 Evident Errors
  Miriam Ellis, SEO Igloo | 12/1/07
• 58 of the World’s Greatest Offers (4-part series)
  Dean Rieck, Copyblogger | 12/3/07
• Web Site Usability Developers Have No Idea What They’re Doing
  Kim Krause-Berg, Cre8pc | 12/11/07
• 6 Web Tools That You Can’t Live Without
  Brendan Picha, SquareOak | 12/13/07
• 5 Things People Want to See Before the Sale
  Mason Hipp, Small Fuel | 12/19/07