SEMMYS.org

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2008 SEMMY Award in the Analytics category is … drum-roll, please …

Web Analytics Demystified
Avinash Kaushik, Occam’s Razor | 12/18/07

Congratulations to our winner! Here’s a choice bit from the winning post:

You are looking, first, for pages with the highest bounce rate. Remember bounce rate measures this from a costumer’s perspective: I came, I puked, I left. Or technically speaking: single page view sessions.

Pages with a high bounce rate are not delivering on the promise that is driving customers to your site. The ones in the top ten Entry Pages report need your attention.

Runners-Up

The top two runners-up in public voting were:

1. SEO: Metrics That Matter
   Stephan Spencer, Practical E-Commerce | 6/17/07
2. Analytics on the Cheap: Six Free Stats Packages for the Startup or Small-Business Owner
   Tamar Weinberg, 10e20 | 3/1/07

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

The judges have made their choices, and the finalists in the Analytics category for the 2008 SEMMY Awards are:

The Finalists

• Analytics on the Cheap: Six Free Stats Packages for the Startup or Small-Business Owner
  Tamar Weinberg, 10e20 | 3/1/07
• SEO: Metrics That Matter
  Stephan Spencer, Practical E-Commerce | 6/17/07
• Blog Metrics: Six Recommendations For Measuring Your Success
  Avinash Kaushik, Occam’s Razor | 11/19/07
• Web Analytics Demystified
  Avinash Kaushik, Occam’s Razor | 12/18/07

Congratulations to each finalist! Please grab a finalist badge and let your readers know that public voting on the finalists has begun.

Here’s How to Vote

Now it’s your turn to choose a winner! Please read each article above and decide which one you feel is the best. When you click below, you’ll be able to vote in this category only. To vote in other categories, please visit the pages listing those finalists. Voting is open now, and will close at end-of-day on January 30, 2008.

VOTE NOW IN THIS CATEGORY (link will open in a new window)

The following are the nominees in the Analytics category for the 2008 SEMMY Awards. Our judge(s) will narrow this group down to 3-4 finalists. Congratulations to all nominees! Please grab a nominee badge and let your readers know that public voting on the finalists is just around the corner.

• Getting Started With Web Analytics: Step One - Glean Macro Insights
  Avinash Kaushik, Occam’s Razor | 2/8/07
• Analytics on the Cheap: Six Free Stats Packages for the Startup or Small-Business Owner
  Tamar Weinberg, 10e20 | 3/1/07
• Excellent Analytics Tip #11: Measure Effectiveness Of Your Web Pages
  Avinash Kaushik, Occam’s Razor | 5/21/07
• SEO: Metrics That Matter
  Stephan Spencer, Practical E-Commerce | 6/17/07
• I Got No Ecommerce. How Do I Measure Success?
  Avinash Kaushik, Occam’s Razor | 7/17/07
• Web Analytics: Are We Losing Focus On What Really Matters?
  Greg Meyers, SEM Geek | 8/13/07
• Compete Search Analytics - My Review
  Alex Cohen, Search Marketing Gurus | 11/15/07
• Blog Metrics: Six Recommendations For Measuring Your Success
  Avinash Kaushik, Occam’s Razor | 11/19/07
• Web Analytics Demystified
  Avinash Kaushik, Occam’s Razor | 12/18/07