2010 SEMMYs Archive
SEO – 2010 Winner
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Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the SEO category is … drum-roll, please …
Surviving and Thriving as an Ecommerce SEO
Everett Sizemore | 8/28/09
Congratulations to our winner! Here’s a choice bit from the winning post:
Get notifications in real-time as products are removed from your site so you can 301 redirect the URLs in case other sites were linking into those product pages. NOTE: Products can come and go at any time, while categories tend to stick around longer, if not indefinitely. What happens when you redirect the product that you redirected the first one to? Keep it simple. Redirect to categories and avoid multiple 301 hops.
Runners-Up
The top two runners-up in public voting were:
- (TIE) Marketing Driven SEO Strategy
Peter DaVanzo, SEO Book | 7/31/09 - (TIE) SEO FAQ That’s Not From The Land Of Unicorns
Danny Sullivan, Search Engine Land | 10/13/09
The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.
How the Voting Ended
Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!
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PPC – 2010 Winner
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Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the PPC category is … drum-roll, please …
Discovering Keywords On the Cheap
Tom Demers, PPC Hero | 2/3/09
Congratulations to our winner! Here’s a choice bit from the winning post:
And, I don’t think there’s any debate that keyword data is becoming a proprietary commodity for businesses who advertise online. As such, I think it makes a lot of sense to invest in building out a keyword list complete with actual data about how many times people will actually visit your site if you bid X, and about how many times people will convert (and at what price!) if you advertise against a given keyword.
Runners-Up
The top two runners-up in public voting were:
- The Long Tail of Paid Search Account Effort
Andrew Goodman, Search Engine Land | 6/29/09 - 9 Effective Tips for a Better Landing Page
Saad Kamal, Search Engine Journal | 2/2/09
The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.
How the Voting Ended
Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!
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Local Search – 2010 Winner
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Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Local Search category is … drum-roll, please …
Google Maps’ New Rules – Thoughts on Assumed Names and DBAs
Scott Clark, BuzzMaven | 11/4/09
Congratulations to our winner! Here’s a choice bit from the winning post:
So, does Google consider a DBA “Assumed Name” to be your “full legal name”? It’s going to have to, in my opinion. Google doesn’t want a local Chinese Restaurant such as “Hunan Restaurant” to have to change it’s Google Map Listing to “Wai Chong Enterprises,” for example. So…if you owned a fly-fishing store, but your legal name is “Jones and Associates” Restaurant Assumed Name Localyou would want to head out and file for an “assumed name” such as “Memphis Fly Fishing Supplies, Inc.” – as long as you complete the required filings, you have probably met Google’s new requirements for “full legal name” and can claim your listing.
Runners-Up
The top two runners-up in public voting were:
- The Local Search Ranking Factors: Ranking High in Google Maps and Yahoo Local
David Mihm, Mihmorandum | 5/26/09 - Leveraging Small Business Customer Reviews and Testimonials Online
Steven Brier, Search Engine Journal | 3/24/09
The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.
How the Voting Ended
Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!
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Link Building – 2010 Winner
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Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Link Building category is … drum-roll, please …
10 Goals For Link Building Campaigns: Moving Beyond “Get More Links”
Garrett French, Search Engine Land | 5/27/09
Congratulations to our winner! Here’s a choice bit from the winning post:
The core measurements we use for analyzing link prospects are Relevance, Value and Potentiality (RVP). Relevance (R) is the measurement of a page’s relevance to your keywords, Value (V) is an approximation of the amount of link juice a page is capable of directing to yours and Potential (P) is the likelihood that a particular link prospect will actually “convert” into a link to your site.
Runners-Up
The top two runners-up in public voting were:
- Link Building from A to Z
Wiep Knol, SEOmoz | 5/7/09 - Link Building Evaluation Guide
Dave Snyder, Search Engine Journal | 8/5/09
The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.
How the Voting Ended
Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!
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Blogs & Blogging – 2010 Winner
1 Comment »
Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Blogs & Blogging category is … drum-roll, please …
Guest Blogging: The Ultimate Guide
Glen Allsopp, ViperChill | 12/21/09
Congratulations to our winner! Here’s a choice bit from the winning post:
Traffic and links are great, but they’re only second compared to the potential of getting new devoted blog readers. Devoted readers talk about you, they share your content, and they buy your products. If you want to make a living blogging, then you must realise your subscribers (the real people behind your site) matter a lot.
Runners-Up
The top two runners-up in public voting were:
- 10 Things to Do Before Launching Your Blog
Lisa Barone, Small Business Trends | 10/27/09 - Practical Guide to 404 Error Pages: What WordPress is Missing
Joost de Valk | 11/3/09
The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.
How the Voting Ended
Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!
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Analytics – 2010 Winner
No Comments »
Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Analytics category is … drum-roll, please …
Google Analytics For Local Search: Tracking Traffic From The 10 Pack
Mike Belasco, SEOverflow | 6/30/09
Congratulations to our winner! Here’s a choice bit from the winning post:
Traditionally URL parameters such as those found in your tracking URL come after a ? in the URL. However we replaced the ? with a # remember? The reason we did this is search engines such as Google don’t consider URLs with # in them as ‘duplicate content’, saving us from any future problems.
Runners-Up
The top two runners-up in public voting were:
- Track SEO rankings with Google Analytics
Andre Scholten, Yoast.com | 1/5/09 - Google Analytics Maximized: Deeper Analysis, Higher ROI & You
Avinash Kaushik, Occam’s Razor | 1/6/09
The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.
How the Voting Ended
Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!
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Reputation Management – 2010 Winner
1 Comment »
Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Reputation Management category is … drum-roll, please …
Be Proactive With Your Reputation Management
Ralph Miller, Vertical Measures | 9/18/09
Congratulations to our winner! Here’s a choice bit from the winning post:
The truth is, many businesses have heard about reputation management, but few of them are doing it proactively. In most cases, they’re probably reacting to situations like the one I described above. This is a bad situation to be in. If the negative result is already out there and being propagated, responding to it in a reactive way is like damage control. The damage has already been done, and all you can hope for is to limit the amount of damage done.
Runners-Up
The top two runners-up in public voting were:
- Top 10 Ways to Save Your Online Reputation in 2009
Janet Meiners Thaeler, Small Business Trends | 2/1/09 - Online Reputation Management Guide
Rhea Drysdale, Outspoken Media | 5/29/09
The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.
How the Voting Ended
Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!
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Small Business – 2010 Winner
No Comments »
Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Small Business category is … drum-roll, please …
If I Were Launching a New Small Biz Web Site Today
Matt McGee, Small Business Trends | 5/26/09
Congratulations to our winner! Here’s a choice bit from the winning post:
4. Buy Directory Links. It gets a bit complicated here. At $299, the Yahoo Directory is steep for someone on a budget, but it’s a trusted link. Ezilon is another solid directory that costs either $69/year or a $199 single payment. BOTW.org is either $100/year or a $250 one-time payment. Choosing the best directories is another article altogether, but I’m basically going to analyze the pages where my link would appear, see which ones offer the strongest links, and submit there. To make things easy for this article, let’s choose Yahoo as the best link and the one we can afford.
Runners-Up
The top two runners-up in public voting were:
- Why Yelp Is Awesome for Small Businesses
Lisa Barone, Outspoken Media | 9/3/09 - Local Small Businesses and Social Media Marketing
Liana Evans, Search Engine Watch | 12/7/09
The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.
How the Voting Ended
Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!
Posts Judged by






