PPC – 2009 Winner
Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2009 SEMMY Award in the PPC category is … drum-roll, please …
PPC Copywriting: The Evolution of a PPC Split Test
Linda Bustos, Get Elastic | 5/21/08
Congratulations to our winner! Here’s a choice bit from the winning post:
Many tests have found including numbers – whether a price, percentage or otherwise makes your ad stand out and improves click through. If you offer low prices, it may make your ad more attractive than others. If you want to deter bargain shoppers, a higher price can save you money on clicks and improve your conversion rate.
The top two runners-up in public voting were:
- AdWords 911: The 4 Step Emergency Fix for Dying AdWords Accounts
Brian Carter, Fuel Interactive | 6/7/08
- Split Testing Adwords: You’re Doing It Wrong
Dan Thies, SEO Fast Start | 5/6/08
The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.
How the Voting Ended
Here’s a look at how each finalist fared in the public voting:
Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!
Judged by Adam Audette, Jennifer Laycock, and David Wallace.