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SEO

3 Comments »

2010 SEMMY WinnerLet’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the SEO category is … drum-roll, please …

Surviving and Thriving as an Ecommerce SEO
Everett Sizemore | 8/28/09

Congratulations to our winner! Here’s a choice bit from the winning post:

Get notifications in real-time as products are removed from your site so you can 301 redirect the URLs in case other sites were linking into those product pages. NOTE: Products can come and go at any time, while categories tend to stick around longer, if not indefinitely. What happens when you redirect the product that you redirected the first one to? Keep it simple. Redirect to categories and avoid multiple 301 hops.

Runners-Up

The top two runners-up in public voting were:

  1. (TIE) Marketing Driven SEO Strategy
    Peter DaVanzo, SEO Book | 7/31/09
  2. (TIE) SEO FAQ That’s Not From The Land Of Unicorns
    Danny Sullivan, Search Engine Land | 10/13/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

seo

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

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PPC

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2010 SEMMY WinnerLet’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the PPC category is … drum-roll, please …

Discovering Keywords On the Cheap
Tom Demers, PPC Hero | 2/3/09

Congratulations to our winner! Here’s a choice bit from the winning post:

And, I don’t think there’s any debate that keyword data is becoming a proprietary commodity for businesses who advertise online. As such, I think it makes a lot of sense to invest in building out a keyword list complete with actual data about how many times people will actually visit your site if you bid X, and about how many times people will convert (and at what price!) if you advertise against a given keyword.

Runners-Up

The top two runners-up in public voting were:

  1. The Long Tail of Paid Search Account Effort
    Andrew Goodman, Search Engine Land | 6/29/09
  2. 9 Effective Tips for a Better Landing Page
    Saad Kamal, Search Engine Journal | 2/2/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

ppc

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

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Local Search

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2010 SEMMY WinnerLet’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Local Search category is … drum-roll, please …

Google Maps’ New Rules – Thoughts on Assumed Names and DBAs
Scott Clark, BuzzMaven | 11/4/09

Congratulations to our winner! Here’s a choice bit from the winning post:

So, does Google consider a DBA “Assumed Name” to be your “full legal name”? It’s going to have to, in my opinion. Google doesn’t want a local Chinese Restaurant such as “Hunan Restaurant” to have to change it’s Google Map Listing to “Wai Chong Enterprises,” for example. So…if you owned a fly-fishing store, but your legal name is “Jones and Associates” Restaurant Assumed Name Localyou would want to head out and file for an “assumed name” such as “Memphis Fly Fishing Supplies, Inc.” – as long as you complete the required filings, you have probably met Google’s new requirements for “full legal name” and can claim your listing.

Runners-Up

The top two runners-up in public voting were:

  1. The Local Search Ranking Factors: Ranking High in Google Maps and Yahoo Local
    David Mihm, Mihmorandum | 5/26/09
  2. Leveraging Small Business Customer Reviews and Testimonials Online
    Steven Brier, Search Engine Journal | 3/24/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

localsearch

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

Posts Judged by

Link Building

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2010 SEMMY WinnerLet’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Link Building category is … drum-roll, please …

10 Goals For Link Building Campaigns: Moving Beyond “Get More Links”
Garrett French, Search Engine Land | 5/27/09

Congratulations to our winner! Here’s a choice bit from the winning post:

The core measurements we use for analyzing link prospects are Relevance, Value and Potentiality (RVP). Relevance (R) is the measurement of a page’s relevance to your keywords, Value (V) is an approximation of the amount of link juice a page is capable of directing to yours and Potential (P) is the likelihood that a particular link prospect will actually “convert” into a link to your site.

Runners-Up

The top two runners-up in public voting were:

  1. Link Building from A to Z
    Wiep Knol, SEOmoz | 5/7/09
  2. Link Building Evaluation Guide
    Dave Snyder, Search Engine Journal | 8/5/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

linkbuilding

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

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Blogs & Blogging

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2010 SEMMY WinnerLet’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Blogs & Blogging category is … drum-roll, please …

Guest Blogging: The Ultimate Guide
Glen Allsopp, ViperChill | 12/21/09

Congratulations to our winner! Here’s a choice bit from the winning post:

Traffic and links are great, but they’re only second compared to the potential of getting new devoted blog readers. Devoted readers talk about you, they share your content, and they buy your products. If you want to make a living blogging, then you must realise your subscribers (the real people behind your site) matter a lot.

Runners-Up

The top two runners-up in public voting were:

  1. 10 Things to Do Before Launching Your Blog
    Lisa Barone, Small Business Trends | 10/27/09
  2. Practical Guide to 404 Error Pages: What WordPress is Missing
    Joost de Valk | 11/3/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

blogging

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

Posts Judged by

Viral Marketing

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2010 SEMMY WinnerLet’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Viral Marketing category is … drum-roll, please …

5 Must Do’s After A Successful Viral Marketing Campaign
Chris Bennett, 97th Floor | 7/15/09

Congratulations to our winner! Here’s a choice bit from the winning post:

We will talk about referring domain data below but first you will want to pay attention to some things like what time of day the piece “went viral” or what day it did? How long did it take to reach critical mass on the social sites? How many Diggs, Thumbs Up/Reviews, Tweets/RT’s? Every piece is going to be different but it can help you plan and execute later if you know all of this. I know some people that only launch on Tuesdays or only start the process at a certain time of day. I like to plan things for Tues-Thurs and so they are aimed to reach critical mass for mid day. You need to find what works for you.

Runners-Up

The top two runners-up in public voting were:

  1. Here’s Hard Data for Headlines that Spread on Twitter
    Dan Zarrella, Copyblogger | 11/30/09
  2. 5 Steps to Going Viral on Twitter
    Dan Zarrella, Copyblogger | 1/27/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

viral

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

Posts Judged by

Analytics

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2010 SEMMY WinnerLet’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Analytics category is … drum-roll, please …

Google Analytics For Local Search: Tracking Traffic From The 10 Pack
Mike Belasco, SEOverflow | 6/30/09

Congratulations to our winner! Here’s a choice bit from the winning post:

Traditionally URL parameters such as those found in your tracking URL come after a ? in the URL. However we replaced the ? with a # remember? The reason we did this is search engines such as Google don’t consider URLs with # in them as ‘duplicate content’, saving us from any future problems.

Runners-Up

The top two runners-up in public voting were:

  1. Track SEO rankings with Google Analytics
    Andre Scholten, Yoast.com | 1/5/09
  2. Google Analytics Maximized: Deeper Analysis, Higher ROI & You
    Avinash Kaushik, Occam’s Razor | 1/6/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

analytics

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

Posts Judged by

Reputation Management

1 Comment »

2010 SEMMY WinnerLet’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Reputation Management category is … drum-roll, please …

Be Proactive With Your Reputation Management
Ralph Miller, Vertical Measures | 9/18/09

Congratulations to our winner! Here’s a choice bit from the winning post:

The truth is, many businesses have heard about reputation management, but few of them are doing it proactively. In most cases, they’re probably reacting to situations like the one I described above. This is a bad situation to be in. If the negative result is already out there and being propagated, responding to it in a reactive way is like damage control. The damage has already been done, and all you can hope for is to limit the amount of damage done.

Runners-Up

The top two runners-up in public voting were:

  1. Top 10 Ways to Save Your Online Reputation in 2009
    Janet Meiners Thaeler, Small Business Trends | 2/1/09
  2. Online Reputation Management Guide
    Rhea Drysdale, Outspoken Media | 5/29/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

rep-mgmt

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

Posts Judged by

Small Business

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2010 SEMMY WinnerLet’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Small Business category is … drum-roll, please …

If I Were Launching a New Small Biz Web Site Today
Matt McGee, Small Business Trends | 5/26/09

Congratulations to our winner! Here’s a choice bit from the winning post:

4. Buy Directory Links. It gets a bit complicated here. At $299, the Yahoo Directory is steep for someone on a budget, but it’s a trusted link. Ezilon is another solid directory that costs either $69/year or a $199 single payment. BOTW.org is either $100/year or a $250 one-time payment. Choosing the best directories is another article altogether, but I’m basically going to analyze the pages where my link would appear, see which ones offer the strongest links, and submit there. To make things easy for this article, let’s choose Yahoo as the best link and the one we can afford.

Runners-Up

The top two runners-up in public voting were:

  1. Why Yelp Is Awesome for Small Businesses
    Lisa Barone, Outspoken Media | 9/3/09
  2. Local Small Businesses and Social Media Marketing
    Liana Evans, Search Engine Watch | 12/7/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

smallbiz

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

Posts Judged by

Google

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2010 SEMMY WinnerLet’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Google category is … drum-roll, please …

Google Enables Real Time Spam and More
Rae Hoffman, Outspoken Media | 12/9/09

Congratulations to our winner! Here’s a choice bit from the winning post:

I think the aspect of this “real time search” that frankly, scared the hell out of me the most, is the ability for predators to reach out to children with no way to stop them. At this point, I see no way to remove real time search from showing in the results. Safe search, even on the highest setting, to date, does not remove them. Suddenly, anyone can talk to my child while they surf Google.

Runners-Up

The top two runners-up in public voting were:

  1. Google’s New Search Engine Rankings Places Heavy Emphasis on Branding
    Aaron Wall, SEO Book | 2/25/09
  2. Google Now Personalizes Everyone’s Search Results
    Danny Sullivan, Search Engine Land | 12/4/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

google

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

Posts Judged by

Search Tech

4 Comments »

2010 SEMMY WinnerLet’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Search Tech category is … drum-roll, please …

The SEO geeks guide to information retrieval
David Harry, Huomah | 1/5/09

Congratulations to our winner! Here’s a choice bit from the winning post:

To me this thing of ours is an art form. The pragmatic can argue the semantics of what is art, regardless, to me it is such. And a dimensionally singular SEO is one that is limited in that art. Much like a traditional artist progresses from still life and pencil to painting and sculpting, from brushes to chisels, an SEO should seek out other elements related to the discipline. We should learn knowledge management and algorithms with the same verve we apply to playing in social media.

Runners-Up

The top two runners-up in public voting were:

  1. URL Confusion and How to Fix it
    Mark Fillmore, The Search Agents | 12/16/09
  2. Google I/O: New Advances In The Searchability of JavaScript and Flash, But Is It Enough?
    Vanessa Fox, Search Engine Land | 5/29/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

searchtech

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

Posts Judged by

Design & Usability

1 Comment »

2010 SEMMY WinnerLet’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Design & Usability category is … drum-roll, please …

Everyday Usability – 14-Point Checklist for Success
Kimberly Krause-Berg, Website Magazine | 5/1/09

Congratulations to our winner! Here’s a choice bit from the winning post:

User behaviors change and evolve and it’s up to website owners to adapt. Constant attention must be given to how users and search engines interact with your site to ensure that you not only attract visitors, but give them reasons to come back. Because as every Web professional knows, the more users interact with your site, the better the odds they convert.

Runners-Up

The top two runners-up in public voting were:

  1. 25-point Website Usability Checklist
    Dr. Peter J. Meyers, User Effect | 2/10/09
  2. Taking the Guesswork Out of Design
    Daniel Ritzenthaler, A List Apart | 5/5/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

design

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

Posts Judged by

Online Marketing / General

1 Comment »

2010 SEMMY WinnerLet’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Onling Marketing / General category is … drum-roll, please …

Thinking Positively About Negative Reviews
Linda Bustos, Get Elastic | 1/29/09

Congratulations to our winner! Here’s a choice bit from the winning post:

The recent Belkin fiasco is a perfect example of why you should welcome negative reviews – without a few negatives the reviews seem inauthentic. Customers want to see a mix of positive and negative reviews – so offer them, but make sure you support the customer who wants additional information, alternative suggestions or personal assistance.

Runners-Up

The top two runners-up in public voting were:

  1. Why Trust Matters & How To Earn It
    Matt McGee, Small Business Search Marketing | 1/12/09
  2. True Internet Marketing Icons / How Online Marketing Works
    Aaron Wall, SEO Book | 2/6/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

general

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

Posts Judged by

Industry

1 Comment »

2010 SEMMY WinnerLet’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Industry category is … drum-roll, please …

10 Questions to Evaluate a Social Media ‘Expert’
Ian Lurie, Conversation Marketing | 7/21/09

Congratulations to our winner! Here’s a choice bit from the winning post:

4: What’s a social media campaign?

“Voting something to the front page of Digg using my proxy server and 35 computers”. Flee the scene, and get to a minimum safe distance as soon as possible. The Digg brigade may be on its way. Whatever you do, don’t hire them. While this is a valid tactic (I guess), it’s not a campaign. Nor does it generate long term results in most cases.

Runners-Up

The top two runners-up in public voting were:

  1. 5 Tips on Hiring and Getting the Most Value from SEO Consultants
    Lee Odden, Online Marketing Blog | 7/6/09
  2. Why 99%+ of Flat Rate SEO Services Are a Scam
    Aaron Wall, SEO Book | 8/4/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

industry

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

Posts Judged by

Copywriting

2 Comments »

2010 SEMMY WinnerLet’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Copywriting category is … drum-roll, please …

Does Your Copy Need a Makeover? 7 Tests That Measure the Verbal Impact of Your Business Message
Renne Leatto, i. karumbah | 12/1/09

Congratulations to our winner! Here’s a choice bit from the winning post:

But a good ranking and lots of traffic doesn’t make sales, it only provides you with more potential customers to pitch. That’s why I have a problem with techie ranking consultants who advise clients to ignore or even sacrifice good copywriting on their web pages in favor of some SEO equation (such as, 7% keywords = page one ranking). The copy your visitors read must still grab and convince them, or they’ll move on to one of your competitors who does a better job of that.

Runners-Up

The top two runners-up in public voting were:

  1. 50 Trigger Words and Phrases for Powerful Multimedia Content
    Brian Clark, Copyblogger | 4/20/09
  2. A Copywriter’s Intro to Frame-switching and Nested Storytelling
    Jeff Sexton, Future Now | 7/30/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

copywriting

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

Posts Judged by

Rants

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2010 SEMMY WinnerLet’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the Rants category is … drum-roll, please …

Ignore the Silly Man, SEO Still Matters For SMBs
Lisa Barone, Outspoken Media | 12/16/09

Congratulations to our winner! Here’s a choice bit from the winning post:

Robert should know better. It’s just misguided for him to say that SEO isn’t important for a small business owner and to advise them not to worry about it. It’s irresponsible because, at least in some circles, Robert Scoble still has some street cred. People might actually believe him. And frankly, that’s scary. On a lot of levels.

Runners-Up

The top two runners-up in public voting were:

  1. Google Hypocritical on the Importance of Privacy
    Aaron Wall, SEO Book | 12/13/09
  2. For Your Sunday Bullshit Reading: Search Ads Are “Misdirection” Advertising
    Danny Sullivan, Search Engine Land | 3/22/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

rants

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

Posts Judged by